Selfridges opens a GTA 6 shop in London: about 60 items, a £2,500 jacket and a Vice City window

Grand Theft Auto VI has a shop in London. Rockstar Games has taken over The Corner Shop at Selfridges, the department store on Oxford Street, with about 60 GTA 6 items, from £5 pins to a £2,500 varsity jacket. It opened on Monday morning, Nov. 9, ten days before the game comes out, and much of the stock sold out within hours, in the store and online, Eurogamer, Metro and Insider Gaming reported.

Selfridges' own page for the collection leaves no doubt about who is behind it: "To launch Grand Theft Auto VI, Rockstar Games has brought Vice City to Selfridges." It calls the range a world exclusive. Rockstar hasn't posted about it on its Newswire.

What's on sale

Prices in the collection run from about £5 to £2,500, GTA BOOM reported. Some of what's there:

The names come from the game's world. The Vice City Manatees wear teal and pink: a man in their jersey turns up in Trailer 2, and the Selfridges range adds a football and a manatee plush toy, Eurogamer reported. The Vice City Narcos get a basketball. Burger Shot, the series' fast-food chain, has a visor, a work uniform and that apron. Goodtime State is also the name on Rockstar's collector's box, The Goodtime State: Vice City Collection.

There's also a line of shirts and shorts printed with postcards, plus an ashtray, a money clip, a dartboard, tote bags, keychains and mugs, according to Eurogamer and Metro. The store sells the boxed PS5 game as well, GTA BOOM reported.

What sold out

The £2,500 jacket sold out on the first morning, Eurogamer and Metro reported. Online, nearly 100,000 people joined Selfridges' queue on Monday morning, and by 9:40 a.m. London time almost all of the exclusive items were out of stock, Insider Gaming reported. Some clothing was still available around midday, though not in every size, Metro said. Selfridges hasn't said whether it will restock, and Eurogamer reports the range is on sale while stocks last.

The shop

Photos posted from the store on Monday show neon, statues and cars in the shop, including a classic Ferrari in GTA 6 colors that was reportedly flown in from Miami, Insider Gaming reported. Selfridges had already given one of its Oxford Street Christmas windows to Vice City, with a Burger Shot cup in the scene, and it teased the GTA 6 opening on Instagram the week before, GTA BOOM reported.

The shop is the first big GTA 6 promotion in the UK, Metro noted, even though Rockstar North, one of the main studios behind the game, is in Edinburgh. Most of Rockstar's launch promotion so far has been in Miami, from the Miami HEAT's Vice City uniforms to murals at Wynwood Walls, with a hand-painted mural in Brooklyn too.

Other official GTA 6 merch

If you can't get to London, Rockstar's own GTA VI Collection at the Rockstar Store sells shirts, caps and other gear online, and its collector's box arrives on Nov. 19. Sony's GTA 6 DualSense controllers also launch that day.